Brilliant ideas turned into profitable products.

We build custom software. By asking the right questions first, we make thoughtful decisions about how it is set up. The result is a solid foundation that grows with your business.

With the help of AI agents, we turn your ideas into custom applications, CRM systems and integrations, on the platforms that matter to you.

  • Claude
  • Google Cloud
  • Stripe
  • ChatGPT
  • PostHog
  • Bird
  • NVIDIA
  • Gemini
  • Adyen
  • Cloudflare
  • Microsoft Azure
  • ClickHouse
  • Mollie
  • TypeSafe AI
  • AWS

How we work

Building is not the hard part. The hard part comes later, when you are expanding and everything is already locked in place. We plan for that from day one.

01

Understand first, build second

We ask the awkward questions before anything gets built. What happens when a customer cancels an order? Who gets to see what? Those answers shape how we set it up, and with that, how much impact a change has later on.

02

Built for five years from now

Everything sits where you would expect it, we check automatically that it still works, and there is room left for what you do not know yet. When your plan changes along the way, you do not start over.

03

We tell you when it can be better

If we see a simpler or cheaper route, we put it on the table, even when you did not ask for it. And when your priority changes along the way, we move with it instead of finishing the old plan.

// AI

Ready for the AI era

Coding agents like Claude Code and Codex now help us handle a large part of what used to be done by hand: working out the design, writing out standard logic, adding checks that verify everything still holds. The time that frees up goes into the setup, the exceptions, and the parts of your product you really have to sit down for.

What we hold ourselves to

  • 01

    Nothing goes live without someone here having read it

    That is not a formality. We read everything AI hands us, and fix whatever is awkward right away. We build our own products the same way, otherwise we would still be dealing with it years later.

  • 02

    If we cannot explain it, we do not ship it

    With AI you quickly have something that works, without anyone knowing why it works. That is what you get stuck on later. Our experience tells us where that happens, and we take it out before it goes live.

  • 03

    How it gets set up is our call

    AI almost always suggests the shortest route to something that works. What you can do with it a few years from now depends on the choices made today, and we make those ourselves.

More gets done in less time, and you are not redoing it a year later.

Our own work

We build for ourselves too

Next to our client work, we build and run products of our own. Two for the hotel industry, and Rekenkamer, which we made for our own bookkeeping and which other companies now use too. Real users, real bookings, real invoices, and a support inbox we empty ourselves.

You get that experience for free: we know what a decision made today costs three years in, because we live with the consequences ourselves.

Shall we build your next project together?

We think along about the why, not just the how, and we tell you when something can be simpler. Tell us what you have in mind, and you will get an honest answer within two working days.